We worked closely with Pacific Northwest-based Smith athlete Hannah Bergemann to help bring the new, award-winning Hardline downhill helmet to market. Hannah was integral in the creation, execution, and testing...
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Wild Rye and Smith are two companies that share a lot of history. Both of our companies were born in Sun Valley, Idaho. Strengthened by our shared communities and love...
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When we first launched the Forefront mountain bike helmet in 2013, we couldn’t have imagined how well-loved it would be. What we might have predicted is that we’d get the...
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While Smith athlete Joey Schusler started out as a professional downhill and enduro racer, he fell in love with bikepacking in 2014 during a trip in the Peruvian Andes and...
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Smith Optics’ best and brightest packed their bags and hit the road to see our friends at Steamboat Gravel (SBT) and Rebecca’s Private Idaho (RPI). SBT and RPI are beloved...
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Gravel biking is one of our favorite ways to get out on two wheels and it isn’t hard to see why. Combine the beauty you get from being out on...
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The Tour de France is one of the most exciting and famous bike races in the world, and we’re proud to partner with the AG2R Citroën Cycling Team to provide riders with premium...
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How do you build a pair of MTB goggles from the ground up? We sat down with our product team to learn more about what went into designing the Rhythm...
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Paige Clark of Stripe Cult usually lends her talents to the world of cars and motorcycles but we were able to persuade her to give a different kind of bike...
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Electric bikes or eBikes are gaining momentum in the bike world, from mountain bike trails to less sweaty commutes they’re a great way to get out on two wheels with...
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