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    • Molly Picklum wearing the all new SMITH Westward sunglasses

      The All-New Westward

      A classic round shape crafted for the journey ahead.

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    • Shop ChromaPop Glass PolarChromic

      One lens - any conditions, all day, every day.

      Combining ChromaPop™ color & contrast enhancement with glare-eliminating polarization and game-changing photochromic adaptability in a durable glass lens.

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      The All-New Westward

      ChromaPop™️ Pro PhotoChromic lenses react to changing light conditions faster than ever.

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      The Forefront 3 is here.

      Next-level protection. Bold design. Updated Airflow. The all-new Forefront 3 mountain bike helmet is all you could want and more.

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Smith Optics Blog
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Category: Snow

Athlete Andrea Byrne wearing the Method helmet
  • Inside the Gear
  • Snow

How We Created the Method Helmet

  • October 19, 2023October 19, 2023

What goes into designing a new ski or snowboard helmet so that it’s comfortable, breathable, and (most important of all) helps keep you safe? We sat down with our product...

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Smith x Oyuki | Inside The Collaboration
  • Snow

Smith x Oyuki | Inside The Collaboration

  • October 4, 2023

This winter we joined forces with our friends at Oyuki to create limited edition gear that embodies our shared love for the mountains and passion for powder, wherever we find...

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Smith Village at Plan de Gralba
  • Events
  • Smith Community
  • Snow

Smith Village in Plan de Gralba

  • February 7, 2023February 8, 2024

Come chill with us at the Smith Village for product demo tests, athlete activities, lounge, aperitivo and more. From Saturday the 18th to Sunday the 26th of February. Vieni a...

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Smith athlete Brooklyn Bell wearing her Pro Model I/O MAG goggles
  • Athlete Profile
  • Snow

Brooklyn Bell on Art and Change Makers

  • January 2, 2023February 8, 2024

Brooklyn Bell’s goggles for our Athlete collection feature her own original artwork on the strap. We caught up with her to chat a little bit about the meaning behind the designs...

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Connor Ryan on Connecting with Community and the Land
  • Athlete Profile
  • Snow

Connor Ryan on Connecting with Community and the Land

  • November 15, 2022March 20, 2023

We caught up with Connor Ryan to chat a little bit about the meaning behind the designs on his Pro Model Goggle and how it came to life.  Smith: What...

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Taylor Lundquist on Tattoos and Following Your Own Path
  • Athlete Profile
  • Snow

Taylor Lundquist on Tattoos and Following Your Own Path

  • November 2, 2022March 20, 2023

We caught up with Taylor Lundquist to chat a little bit about the meaning behind the designs on her Pro Model goggle and how it came to life.  Smith: Can...

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Zeb Powell on Being a Role Model and What Inspired His Goggle Design
  • Athlete Profile
  • Snow

Zeb Powell on Being a Role Model and What Inspired His Goggle Design

  • November 1, 2022March 20, 2023

We caught up with Zeb Powell to chat a little bit about the meaning behind the design of his Pro Model goggle and how it all came together.  Smith: What...

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Moving Towards Zero Plastic Waste
  • Smith Community
  • Snow

Moving Towards Zero Plastic Waste

  • October 12, 2022July 2, 2024

Beginning this Fall, we’re stoked to announce the discontinuation of all plastic waste across new packaging of wintersports & eyewear products, including the removal of plastic windows on goggle boxes...

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Andrea Byrne changing the lenses on Squad MAG goggle while wearing them.
  • Gear Advice
  • Snow

How to Choose Your Ski/Snowboard Goggles

  • September 19, 2022October 31, 2024

When you’re out on the slopes, your eyes are contending with a lot. Bracing winds can make your eyes water, blazing sunlight is reflecting off of the snow, and precipitation...

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Taylor Lundquist | Coming Out and Loving Yourself
  • Athlete Profile
  • Snow

Taylor Lundquist | Coming Out and Loving Yourself

  • December 13, 2021March 20, 2023

Give us a little intro about yourself! Who you are, what you love, etc. Hey all, my name is Taylor Lundquist aka Taylahhbrooke aka TBL. I grew up in UT,...

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