Bike Inside the Gear Inside the Collaboration | SMITH x Wild Rye March 5, 2025March 5, 2025 Wild Rye and Smith are two companies that share a lot of history. Both of our companies were born in Sun Valley, Idaho. Strengthened by our shared communities and love... Read More
Bike Inside the Gear The History of the Forefront Helmet March 2, 2025February 28, 2025 When we first launched the Forefront mountain bike helmet in 2013, we couldn’t have imagined how well-loved it would be. What we might have predicted is that we’d get the... Read More
Inside the Gear Smith Community Snow How the Rodeo Helmet Reignited Our Camp Partnership October 26, 2024October 23, 2024 For almost 40 years, the iconic action sports outpost, We Are Camp, has called Mt Hood, Oregon home and has been a global staple for off-season riding. Home to High... Read More
Inside the Gear Snow Introducing ChromaPop™ Pro PhotoChromic September 25, 2024October 2, 2024 Photochromic lenses have long been a favorite in our goggle lineup, thanks to their ability to automatically adjust tint based on light conditions. However, season after season, we saw room... Read More
Inside the Gear Snow Understanding 4D MAG Goggles and BirdsEye Technology September 24, 2024 The 4D MAG family of goggles are some of our best-selling and favorite goggles for a reason. They combine the largest field of view of any of our goggles with... Read More
Inside the Gear Monroe Peak Sunglasses Throw it Back to 1993 November 3, 2023January 26, 2024 When your company dates back to the 1960’s it means you have a pretty impressive archive to pull from. Everyone has a personal favorite style that they wish they could... Read More
Inside the Gear Snow How We Created the Method Helmet October 19, 2023October 19, 2023 What goes into designing a new ski or snowboard helmet so that it’s comfortable, breathable, and (most important of all) helps keep you safe? We sat down with our product... Read More
Bike Inside the Gear How We Created the Rhythm MTB Goggles June 7, 2023June 7, 2023 How do you build a pair of MTB goggles from the ground up? We sat down with our product team to learn more about what went into designing the Rhythm... Read More