Summertime means longer days, more time to spend outside doing your favorite activities, and more sun exposure. A stylish pair of shades might seem like a “nice to have” accessory...
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So much thought and consideration go into every piece of gear we design that sometimes, even just one aspect of a piece of gear is so packed with technology that...
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We worked closely with Pacific Northwest-based Smith athlete Hannah Bergemann to help bring the new, award-winning Hardline downhill helmet to market. Hannah was integral in the creation, execution, and testing...
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Wild Rye and Smith are two companies that share a lot of history. Both of our companies were born in Sun Valley, Idaho. Strengthened by our shared communities and love...
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When we first launched the Forefront mountain bike helmet in 2013, we couldn’t have imagined how well-loved it would be. What we might have predicted is that we’d get the...
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For almost 40 years, the iconic action sports outpost, We Are Camp, has called Mt Hood, Oregon home and has been a global staple for off-season riding. Home to High...
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Photochromic lenses have long been a favorite in our goggle lineup, thanks to their ability to automatically adjust tint based on light conditions. However, season after season, we saw room...
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A good helmet is one of the most important things to bring with you for a day on the snow next to your ski or snowboard. A helmet that fits...
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The 4D MAG family of goggles are some of our best-selling and favorite goggles for a reason. They combine the largest field of view of any of our goggles with...
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When you’re watching the water, your eyes are the best tool you have for reading the riffle, seeing below the surface, and anticipating an eat. Polarized sunglasses for fishing protect...
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