Bike Inside the Gear Inside the Collaboration | SMITH x Wild Rye March 5, 2025March 5, 2025 Wild Rye and Smith are two companies that share a lot of history. Both of our companies were born in Sun Valley, Idaho. Strengthened by our shared communities and love... Read More
Bike Inside the Gear The History of the Forefront Helmet March 2, 2025February 28, 2025 When we first launched the Forefront mountain bike helmet in 2013, we couldn’t have imagined how well-loved it would be. What we might have predicted is that we’d get the... Read More
Inside the Gear Smith Community Snow How the Rodeo Helmet Reignited Our Camp Partnership October 26, 2024October 23, 2024 For almost 40 years, the iconic action sports outpost, We Are Camp, has called Mt Hood, Oregon home and has been a global staple for off-season riding. Home to High... Read More
Inside the Gear Snow Introducing ChromaPop™ Pro PhotoChromic September 25, 2024October 2, 2024 Photochromic lenses have long been a favorite in our goggle lineup, thanks to their ability to automatically adjust tint based on light conditions. However, season after season, we saw room... Read More
Gear Advice Snow How to Choose Your Ski/Snowboard Helmet September 24, 2024October 31, 2024 A good helmet is one of the most important things to bring with you for a day on the snow next to your ski or snowboard. A helmet that fits... Read More
Inside the Gear Snow Understanding 4D MAG Goggles and BirdsEye Technology September 24, 2024 The 4D MAG family of goggles are some of our best-selling and favorite goggles for a reason. They combine the largest field of view of any of our goggles with... Read More
Fishing Gear Advice Your Guide to the Best Polarized Sunglasses for Fishing April 8, 2024March 21, 2025 When you’re watching the water, your eyes are the best tool you have for reading the riffle, seeing below the surface, and anticipating an eat. Polarized sunglasses for fishing protect... Read More
Gear Advice Snow Your Guide to the Best Sunglasses for Mountaineering February 9, 2024October 31, 2024 When you are getting ready for a big objective, whether it is a multi-day trip or you’ll just be out for a day, every item you pack is carefully selected.... Read More
Gear Advice What is Base Curve and How Can it Help You Pick Sunglasses? January 18, 2024October 31, 2024 When it comes to sunglasses, there are a lot of technologies and technological terms that go into describing them and what they’re good for. A lot of them might be... Read More
Gear Advice Snow Building Your Goggle Lens Toolkit January 8, 2024October 31, 2024 We haven’t invented a ski and snowboard goggle lens that is ideal for all weather conditions and all terrain (at least not yet) but we do have the next best... Read More