Growing up in Santa Barbara, brothers Parker and Conner Coffin bonded over a deep love for the water. Years later, they turned that love into a pair of successful surfing...
Read MoreTag: Life is What You Focus On
Mountain biking is more than a sport for Shawn Neer and Marco Osborne, it’s an art. One that requires quick reactions and constant improvisation. As pro riders they know better...
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Fly fishing guides Meredith McCord and Shyanne Orvis are building community in a space where female representation is hard to come by. As world-class fly fishing anglers in a primarily...
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Belgian brothers Oliver and Lawrence Naesen were always competitive growing up. Now, as they enter their 30s, they’re challenging each other in ways neither of them could have expected. As...
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Pro enduro racers Iago Garay and Ella Conolly spend most of their time traveling the world. But the pair find home wherever they’re together. Whether they’re racing world-class tracks or...
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MTB world champions Greg Minnaar and Gaia Tormena know the path to success is never easy. It’s paved with hard work, determination, and more than a little luck. As two...
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Whether she’s cooking up a meal fit for an Olympian or finding her footing on rural trails, Lentine Alexis uses Smith eyewear to keep her passions in full focus. I...
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With Smith RX, Patrick Duke splits his focus between his two passions: fly fishing and oil painting. By painting the landscapes he frequently finds himself in, he aims to capture...
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Smith RX lets Anton Krupicka focus on what matters most to him: outdoor sports (trail running, cycling, climbing) and writing about his experiences out in nature. It’s so important to...
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Everything Alyssa Gonzalez does is rooted in advocacy. From sketching in the studio to riding in the Rockies, Smith eyewear lets her focus on her pursuits — no matter where...
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