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    • Molly Picklum wearing the all new SMITH Westward sunglasses

      The All-New Westward

      A classic round shape crafted for the journey ahead.

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    • Shop ChromaPop Glass PolarChromic

      One lens - any conditions, all day, every day.

      Combining ChromaPop™ color & contrast enhancement with glare-eliminating polarization and game-changing photochromic adaptability in a durable glass lens.

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      The All-New Westward

      ChromaPop™️ Pro PhotoChromic lenses react to changing light conditions faster than ever.

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Tag: Ski/Snowboard Goggles

Introducing ChromaPop™ Pro PhotoChromic
  • Inside the Gear
  • Snow

Introducing ChromaPop™ Pro PhotoChromic

  • September 25, 2024October 2, 2024

Photochromic lenses have long been a favorite in our goggle lineup, thanks to their ability to automatically adjust tint based on light conditions. However, season after season, we saw room...

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Understanding 4D MAG Goggles and BirdsEye Technology
  • Inside the Gear
  • Snow

Understanding 4D MAG Goggles and BirdsEye Technology

  • September 24, 2024

The 4D MAG family of goggles are some of our best-selling and favorite goggles for a reason. They combine the largest field of view of any of our goggles with...

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Building Your Goggle Lens Toolkit
  • Gear Advice
  • Snow

Building Your Goggle Lens Toolkit

  • January 8, 2024October 31, 2024

We haven’t invented a ski and snowboard goggle lens that is ideal for all weather conditions and all terrain (at least not yet) but we do have the next best...

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Your Guide to OTG Goggles
  • Gear Advice
  • Prescription
  • Snow

Your Guide to OTG Goggles

  • January 5, 2024October 31, 2024

For glasses wearers, getting out on the snow requires extra consideration. Some opt for contacts for days on the slopes, but what if you prefer glasses or have a prescription...

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Your Guide to Custom Fit Goggles and Imprint 3D
  • Gear Advice
  • Snow

Your Guide to Custom Fit Goggles and Imprint 3D

  • November 15, 2023October 31, 2024

Having a piece of gear custom fitted or made for you can make a huge difference on the mountain, as anyone who has had custom fitted ski boots can tell...

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Smith athlete Brooklyn Bell wearing her Pro Model I/O MAG goggles
  • Athlete Profile
  • Snow

Brooklyn Bell on Art and Change Makers

  • January 2, 2023February 8, 2024

Brooklyn Bell’s goggles for our Athlete collection feature her own original artwork on the strap. We caught up with her to chat a little bit about the meaning behind the designs...

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Connor Ryan on Connecting with Community and the Land
  • Athlete Profile
  • Snow

Connor Ryan on Connecting with Community and the Land

  • November 15, 2022March 20, 2023

We caught up with Connor Ryan to chat a little bit about the meaning behind the designs on his Pro Model Goggle and how it came to life.  Smith: What...

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Taylor Lundquist on Tattoos and Following Your Own Path
  • Athlete Profile
  • Snow

Taylor Lundquist on Tattoos and Following Your Own Path

  • November 2, 2022March 20, 2023

We caught up with Taylor Lundquist to chat a little bit about the meaning behind the designs on her Pro Model goggle and how it came to life.  Smith: Can...

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Zeb Powell on Being a Role Model and What Inspired His Goggle Design
  • Athlete Profile
  • Snow

Zeb Powell on Being a Role Model and What Inspired His Goggle Design

  • November 1, 2022March 20, 2023

We caught up with Zeb Powell to chat a little bit about the meaning behind the design of his Pro Model goggle and how it all came together.  Smith: What...

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Andrea Byrne changing the lenses on Squad MAG goggle while wearing them.
  • Gear Advice
  • Snow

How to Choose Your Ski/Snowboard Goggles

  • September 19, 2022October 31, 2024

When you’re out on the slopes, your eyes are contending with a lot. Bracing winds can make your eyes water, blazing sunlight is reflecting off of the snow, and precipitation...

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