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    • Molly Picklum wearing the all new SMITH Westward sunglasses

      The All-New Westward

      A classic round shape crafted for the journey ahead.

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      Buy One, Get One - Ends Soon

      Don't miss your chance. Buy any pair of sunglasses, get 50% off prescription & blue light eyewear, for a limited time only.

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      We've Got Your Back.

      Every SMITH helmet comes with a Crash Replacement Policy. If you crash, we’ll help you get a replacement—so you can keep riding with confidence. Conditions apply.

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      Colder temps are on their way and so is the NEW 25/26 Snow line. Sign up now to be the first to know about new arrivals.

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Smith Optics Blog

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Shawn Neer & Marco Osborne | In Focus
  • Athlete Profile
  • Bike

Shawn Neer & Marco Osborne | In Focus

  • April 3, 2023April 4, 2023

Mountain biking is more than a sport for Shawn Neer and Marco Osborne, it’s an art. One that requires quick reactions and constant improvisation. As pro riders they know better...

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Meredith McCord & Shyanne Orvis | In Focus
  • Athlete Profile
  • Fishing

Meredith McCord & Shyanne Orvis | In Focus

  • March 27, 2023June 7, 2023

Fly fishing guides Meredith McCord and Shyanne Orvis are building community in a space where female representation is hard to come by.  As world-class fly fishing anglers in a primarily...

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Oliver Naesen & Lawrence Naesen | In Focus
  • Athlete Profile
  • Bike

Oliver Naesen & Lawrence Naesen | In Focus

  • March 27, 2023March 27, 2023

Belgian brothers Oliver and Lawrence Naesen were always competitive growing up. Now, as they enter their 30s, they’re challenging each other in ways neither of them could have expected. As...

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Iago Garay & Ella Conolly | In Focus
  • Athlete Profile
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Iago Garay & Ella Conolly | In Focus

  • March 27, 2023March 27, 2023

Pro enduro racers Iago Garay and Ella Conolly spend most of their time traveling the world. But the pair find home wherever they’re together. Whether they’re racing world-class tracks or...

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Smith Village at Plan de Gralba
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  • Snow

Smith Village in Plan de Gralba

  • February 7, 2023February 8, 2024

Come chill with us at the Smith Village for product demo tests, athlete activities, lounge, aperitivo and more. From Saturday the 18th to Sunday the 26th of February. Vieni a...

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Smith athlete Brooklyn Bell wearing her Pro Model I/O MAG goggles
  • Athlete Profile
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Brooklyn Bell on Art and Change Makers

  • January 2, 2023February 8, 2024

Brooklyn Bell’s goggles for our Athlete collection feature her own original artwork on the strap. We caught up with her to chat a little bit about the meaning behind the designs...

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Connor Ryan on Connecting with Community and the Land
  • Athlete Profile
  • Snow

Connor Ryan on Connecting with Community and the Land

  • November 15, 2022March 20, 2023

We caught up with Connor Ryan to chat a little bit about the meaning behind the designs on his Pro Model Goggle and how it came to life.  Smith: What...

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Taylor Lundquist on Tattoos and Following Your Own Path
  • Athlete Profile
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Taylor Lundquist on Tattoos and Following Your Own Path

  • November 2, 2022March 20, 2023

We caught up with Taylor Lundquist to chat a little bit about the meaning behind the designs on her Pro Model goggle and how it came to life.  Smith: Can...

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Zeb Powell on Being a Role Model and What Inspired His Goggle Design
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Zeb Powell on Being a Role Model and What Inspired His Goggle Design

  • November 1, 2022March 20, 2023

We caught up with Zeb Powell to chat a little bit about the meaning behind the design of his Pro Model goggle and how it all came together.  Smith: What...

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Moving Towards Zero Plastic Waste
  • Smith Community
  • Snow

Moving Towards Zero Plastic Waste

  • October 12, 2022July 2, 2024

Beginning this Fall, we’re stoked to announce the discontinuation of all plastic waste across new packaging of wintersports & eyewear products, including the removal of plastic windows on goggle boxes...

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